Display Technology

Nsign.tv taps Albert Baranera as managing director

Baranera. Provided

February 23, 2022

Nsign.tv, a digital signage technology start-up, has hired Albert Baranera as managing director, reporting to CEO Toni Viñals, according to a press release. Baranera will direct Nsign.tv's sales channel and marketing strategy.

Baranera holds a law degree from Universidad Pompeu Fabra and completed the General Management Programme at IESE Business School, University of Navarra, as well as the Programme for Management Development at Esade.

"I am joining Nsign.tv at a really exciting moment. On one hand, the market is seeing a boom in the digitization of physical spaces, where brands and businesses are looking for a better connection and interaction with their audiences (customers, visitors, employees, clients)," Baranera said in the release. "And, on the other, our digital signage platform is at an optimum moment with the right product, team and the capability and strength to expand nationally and internationally."

Baranera has more than 20 years experience in management posts in Spain and the U.S., with international suppliers of solutions-based digital identification, such as Plasco ID, Matica Technologies, BlueStar, Datopack ID and Impuls ID Distribution.

"We are delighted to welcome Albert on board. His professional track record is grounded in three areas which are absolutely key for us, namely technology, internationality and creating channels," Viñals said in the release. "He has the expertise required to organize the company's various departments and focus them not only on having the best digital signage platform, but also on being an attractive company for the different technological partners needed to guarantee the best solution for the end customer."

Baranera will spearhead Nsign.tv's participation at ISE 2022, a large audio-visual conference, May 10-13 in Barcelona. Baranera said Nsign.tv is excited to return to ISE.

"Visitors will be able to see how our platform has evolved technologically and how digital signage is much more than just showing audiovisual contents," Baranera said in the release. "Now we are talking about full interaction with audiences using touch screens, IoT devices and AI analytical functions."