March 29, 2009
SMITHSBURG, Md. — Noventri has announced ownership of a digital signage network in Baltimore Convention Center in Baltimore, Md. The digital signs function as menu boards at food stands on the show floors with open ad space for show managers and exhibitors to present their products or services.
Ad space can be bought directly from Noventri or purchased wholesale by show management companies and sold to exhibitors.
"This is a very affordable opportunity for management companies in that it creates an additional revenue stream for show managers through resell of the ad space," said Steve Lanning, business consultant at Noventri.
Another alternative is that show managers can choose to let Noventri solicit their exhibitors directly for ad sales.
Advertising messages will show more than 150 times per day and advertisers can choose from various ad sizes, such as:
• Standard (1/3 screen) along side menu, rotate with maximum 25 ads • Premium (1/3 screen) along side menu, rotate with maximum 12 ads • Deluxe Spot (Full Screen) • Take the Show! - Exclusive advertiser, only ad on the screen all day