News

Northwest Savings Bank inks digital signage deal with inLighten

November 14, 2010

Digital media systems supplier inLighten, which focuses on the financial services industry, recently announced that it has been contracted by Northwest Savings Bank to provide a state-of-the-art digital signage solution throughout its growing retail branch network across Pennsylvania, northeastern Ohio, western New York and Maryland.

Northwest Savings Bank selected the specialized media company after inLighten successfully completed a pilot program and met the institution's solution requirements. The company’s iBOX digital media players will display content on screens at the point of service in 150 branches and selected drive-throughs. Northwest Savings Bank product advertising, community service announcements and other custom content will be integrated with inLighten's daily iTV news program to capture viewer attention, stimulate ad recall, enhance service perceptions and generate increased sales activity, according to inLighten.

InLighten currently serves more than 1,000 financial institutions in all 50 U.S. states, Canada and abroad with a media network encompassing many thousands of banking locations worldwide