Nokia uses 'interactive street furniture' to market phones

Advertising Age: The technology inside mobile phones is now so complex that it deserves an advertising medium that reflects its processing power. Airport passengers in Lisbon have been able to experience such a medium, thanks to a new campaign from Nokia. The interactive street-furniture installation is for Nokia's N-90. The moment it detects a pedestrian, it springs into life. The monolith-like installation first swivels either right or left to ensure that the creative message is directly in front of the consumer. It then snaps a photograph of the person and displays it on a screen.

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