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NFL digital signage campaign to take on human trafficking for the Super Bowl

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January 18, 2021

It's a Penalty, an anti human trafficking organization has launched its 9th global campaign to address the issue ahead of Super Bowl LV in partnership with the NFL, and the Commission on human trafficking. The campaign, which is running in Tampa, Florida, has utilized digital signage and other mediums to encourage sports fans that if they "suspect it" to "report it," according to a press release.

Florida's Attorney General Ashley Moody unveiled digital signage as part of the campaign at the Tampa International Airport on Jan. 6.

"So much depends on having the right tools and being in the right place at the right time. These strategically placed signs will ensure more travelers are equipped with the information they need to help spot, report and stop human trafficking ahead of the championship game," Moody said in the release.

The campaign encourages viewers that if they expect someone is being trafficking, they can play an anonymous tip by texting CTYTIP to 87411 or calling 211 in Tampa or the National Human Trafficking Hotline at 1-888-373-7888 to make a report.