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Nfinite debuts visual experience platform

Image provided by Nfinite

February 25, 2025

Nfinite, which provides AI-driven product visualization, is debuting a new offering, the Visual Experience Platform this month.

The solution upscales distressed product imagery to high fidelity, immersive visuals at scale, according to a press release.

"Online shoppers increasingly demand high-quality, engaging visuals, and retailers are under immense pressure to deliver immersive experiences across massive catalogs," Mark Elfenbein, head of North America at Nfinite, said in the release. "VXP fundamentally changes how retailers and brands create and manage product visuals, removing the friction from content creation. The platform allows retailers to generate and optimize high performance visuals at speed and scale, at a fraction of the cost of traditional image production."

The platform redefines how retailers and brands approach product visualization by centralizing and automating visual content generation, according to the release. By integrating AI-powered image creation, asset management, and performance analytics, it provides retailers with a scalable, data-driven solution able to outpace shifting consumer demands.