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Newsroom digital signage solution from AccuWeather set for NAB 2015

Next level of local relevancy, immediacy and connectivity that viewers are seeking in local broadcast news is available in StoryTeller, revealed at NAB 2015, company says.

April 3, 2015

A StoryTeller Interactive Touchscreen Solution by AccuWeather, an interactive digital signage solution for the entire newsroom, will introduce new and enhanced features at the National Association of Broadcasters show April 13-16 in Las Vegas, the company has announced.

According to AccuWeather, new StoryTeller enhancements were specifically developed and designed to resonate with TV viewers' new media behaviors and expectations, now fully integrating the power of user-generated content, localized social media engagement, in-depth audience polling and feedback, and more.

NAB 2015 live demos include:

AccuWeather weather features with "Superior Accuracy," including AccuWeather MinuteCast minute-by-minute updates, new "on-the-scene" UGC weather video and high-definition image integration.

Improved Social Media App, using the power of UGC content now with local search capabilities to bring viewers the local story angle on trending topics, providing the relevant social media pulse that viewers are looking for.

Enhanced Polling App with the power of real-time audience feedback, now with additional polling features and graphics capabilities.

Drone HD video integration, bringing aerial live-stream video into the StoryTeller Interactive Touchscreen Solution. 

All-new Traffic solution with 3D traffic functionality.

"If local television stations consider one new solution this year at NAB, it should be StoryTeller. We are helping stations worldwide differentiate themselves and become the dominant force in their markets," said Loren Tobia, vice president of sales for AccuWeather's Display Systems and Services division. "People are consuming more digital content than ever before through mobile phones, tablets, wearables and other connected devices. To stay ahead of the competition and rapid transformational changes, local TV stations must revolutionize traditional media models by bringing a new experience to their broadcasts.  StoryTeller incorporates the next level of interactivity and visual excitement into a cutting-edge, high-tech experience that attracts and engages audiences at a more personalized, local level than ever before."

AccuWeather's unique StoryTeller Touchscreen Solution is used in newsrooms across North America, as well as in China, Belgium, Nigeria and South America with a global audience reach of over 100 million U.S. viewers and more than 300 million worldwide, according to the company.