July 11, 2019
New Tradition Media, an OOH media company, has acquired Total Outdoor's OOH assets for San Francisco. The signage will now feature New Tradition's logo in the downtown San Francisco area, according to a press release.
"San Francisco has been one of the most desired markets for our clients this year, we're eager and beyond excited to provide them with additional premium inventory in the downtown area," Evan Richheimer, CEO, New Tradition, said in the release. "This is a great time for New Tradition as we will continue to look for strategic tuck-in acquisitions and expansion opportunities."