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New study says digital signage market emerging stronger after global economic downturn
March 28, 2010
The Infoshop by Global Information, an online aggregator of market research, has announced a new market research report, "Global Market for Digital Signage, 2nd Edition" by Northern Sky Research LLC.
According to an Infoshop release, researchers at Northern Sky Research say digital signage has faced declining marketing and advertising budgets over the last two years. However, digital signage deserves more attention than ever, as it emerges leaner and stronger from a global economic downturn, they say. Brands and retailers are increasingly operating their own networks and integrating screens into their in-store strategy with the ultimate objective of enhancing customer experience.
Infoshop says the report examines central questions concerning the Digital Signage markets:
- How has the mindset of large retailers, cinema chains, etc. changed regarding digital signage as a medium for communication?
- What factors influence the ROI for advertisers choosing a digital signage network as a component of their marketing plans?
- What is the projected growth in revenues for network operators from advertising sales?
- How has the aggregation of advertising-driven networks affected the overall market across market segments and regions?
For more details on this information, go here.
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