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New Las Vegas casino adds 23 million LEDs worth of digital signage

A dozen LED signs from Daktronics are scattered throughout the new SLS Las Vegas.

November 13, 2014

SLS Las Vegas debuted this past summer as the first major casino resort opening in Vegas in several years, and features more than 23 million LEDs worth of digital signage from Daktronics, according to the LED signage manufacturer. A $415 million renovation of the historic Sahara hotel located along the North Vegas strip, the SLS Las Vegas has three towers with more than 1,600 rooms, nine restaurants, three clubs, a spa with a salon, a 10,000-square-foot Fred Segal store and 12 Daktronics Inc.-manufactured LED video displays located throughout the property.

Daktronics was selected by sbe, in partnership with KT Corp., to provide dynamic indoor and outdoor LED video experiences to the new SLS Las Vegas. The company designed, manufactured and delivered 12 LED video displays totaling more than 23 million LEDs currently in operation within the SLS Las Vegas property.

The casino features:

• LED Video Marquee: A four-sided, 15-millimeter LED video marquee is positioned near the corner of Las Vegas Boulevard and SLS Way and is the largest display at SLS Las Vegas. The display measures 88-feet high by 47-feet wide and acts as a beacon for the resort;
• Center Bar: Hanging directly above the "Center Bar" inside SLS Las Vegas, the second-largest display features more than 2.1 million LED pixels at 10-mm line spacing;
• Las Vegas Boulevard Starck Frame: Located on the corner of Las Vegas Boulevard and Sahara Avenue, the 10-mm Las Vegas Boulevard Starck Frame showcases both marketing and artistic content;
• Paradise Starck Frame: Installed near the Paradise entrance of SLS Las Vegas, the second 10-mm Starck Frame entertains guests and the public;
• LiFE DJ Booth: The 6-mm center LED video display covers the DJ booth inside LiFE;
• LiFE Walls: Positioned on both sides of the DJ Booth, the six 10-mm LED video LiFE walls are designed to enhance the audience experience; and
• Foxtail Display: Foxtail Nightclub's 10-mm LED video display is installed directly above the dance floor.

French designer Philippe Starck oversaw the redesign of the property and helped reconfigure the location to give SLS a 56,000-square-foot gaming space with nearly 800 slot machines, 74 table games and a high-limit gaming area. 

Daktronics partnered with Vision Sign, one of Nevada's largest electric sign companies, to manage the installation of the SLS Las Vegas' outdoor video displays.

Watch a video from Daktronics about the deplyment, below: