News

New DOOH hits the road in Shanghai

October 12, 2010

DT Research Inc., a developer of information appliances for vertical markets, today announced the deployment of its WebDT Signage System for an outdoor digital signage project on Shanghai’s Nanjing Road.

The SA2000 and WebDT Content Manager software enabled replacing static posters and billboard advertising with a dynamic out-of-home advertising network, the company says.

Nanjing Road is one of the most famous tourist sites in Shanghai, a metropolitan destination attracting about 1 million visitors daily from all over the world.

The WebDT SA2000 digital signage appliance player was chosen for the Nanjing Road outdoor digital signage project for its robust, high-performance processing, DT Research says. Each SA2000 player is paired with a 6-foot-tall outdoor LED display and connected to wireless access points for continuous, secure data transmission. In case of signal breakdown, transmission can resume automatically to prevent any interruption of the broadcasting of advertisements.

The WebDT SA players support content synchronization on multiple screens. Mainly used as an advertising platform, the LED signs on Nanjing Road can display the same advertisement in chorus and change concurrently to provide an impressive visual experience and increase brand recognition.

The web-based WebDT Content Manager (WCM) software allows administrators to remotely monitor the signage players and LED signs on Nanjing Road, and update real-time data and playlists without onsite personnel. Administrators can also schedule the power on-and-off timing on the players and LED screens, reducing energy consumption.

The WCM software uses encryption to ensure that only the authorized SA players, software and servers can have access to the network. To protect the data against unauthorized modification or destruction, a warning immediately alerts administrators if any unidentified device is accessing the system. The WCM software’s watchdog function tracks the status of the SA players, and the system can reboot automatically if a crash occurs.