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Never.no teams with Nobel Peace Center for digital interactive civil rights exhibit
November 17, 2009
Never.no today announced an interactive exhibit called "From King to Obama," on display at the Nobel Peace Center in Oslo, Norway through April 11, 2010.
The digital signage portion of the exhibit, whose technology was a collaborative effort by never.no, MORE Mobile Relations and Active Loop Television, invites viewers to post their own text or photo responses using their mobile phones. The responses are then incorporated by never.no's technology almost instantaneously into a collage appearing on the digital sign.
The never.no mobile-to-video platform enables viewer participation either by integrating the live-video stream with user-submitted opinions and content or by turning the phone's keypad into an active interface that can be used for playing games, voting or other input. The never.no system can work with standard TV, Web, IPTV, digital signage and mobile content.
At the "From King to Obama" exhibit, an average of five to 10 visitors per day have been contributing either a photo, a text or a combined response to the video collage using their mobile phones.
The "From King to Obama" exhibit honors two Nobel Peace Prize Laureates by focusing on the American civil rights movement of the 1960s and how it paved the way for Barack Obama's historic presidential election victory. Civil rights leader Martin Luther King Jr. earned the Nobel Peace Prize in 1964 at the age of 35, making him the youngest recipient ever. The civil rights movement's slogan: "Thou shall not requite violence with violence," was an important reason the Norwegian Nobel Committee selected King for the prize.
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