News

Never.no partners with 1-2-1VIEW for digital signage with mobile interactivity

October 27, 2009

Summarize withChatGPTGrokPerplexityClaude

Never.no today announced it has agreed to a partnership with Singapore-based 1-2-1VIEW to develop digital signs with which viewers can interact with in real time using their mobile phones. 

The solution will combine 1-2-1VIEW's experience in signage and audience measurement with never.no's interactive software platform. The goal of the partnership is to create IP-based, flexible, viewer-friendly digital signage systems that provide advertisers useful demographic and geographic information about consumers. 

Besides merging technologies to develop a new signage system, never.no and 1-2-1VIEW will become sales-channel partners for one another's technologies, according to the new partnership agreement. 

Never.no's interactive video platform enables audience participation by modifying the video stream based on live, user-submitted content. Able to function with traditional TV, Web TV, IPTV, and mobile TV platforms, the never.no product suite powers interactive TV formats and entire channels and allows viewers to participate through mobile phones and the Internet. 

Alfred Chong, CEO of 1-2-1VIEW, said:

This unprecedented and powerful platform will create an engaging experience for consumers while also satisfying a need in the digital out-of-home (DOOH) advertising market. In a short time, the statistics gleaned from interactive digital signs will become a powerful tool for advertisers, enabling them to target content ever more precisely and cost-effectively.