News

Neoti Broadcast enlists BroadSign SaaS for restaurant signage

August 3, 2008

BLUFFTON, Ind. —BroadSign International Inc., a provider of Software as a Service (SaaS) for managing digital-out-of-home networks and Neoti Broadcast Network have launched deployment of BroadSign Suite across the entire network, with plans to rapidly expand it.

Neoti Broadcast Network operates digital screens installed in popular restaurants and cafes in major markets in Indiana and Ohio. Large LCD screens are programmed to bring community news to customers and advertise local businesses. One-third of ad space is donated to charity organizations with community-focused messages. The network plans to be enabled with instant Amber Alert and other public security announcement functionality via BroadSign's software.

The initial trial of 55 screens at 16 locations has attracted a steady demand from local advertisers and delivered sizable increases in sales and sales inquiries about the products advertised. Neoti Broadcast Network is installing more screens in Indiana and is planning to expand to a national scale in 2009, adding new venue types such as doctors' waiting rooms, arenas, universities, government and corporate offices.