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NEC using hair color, ear shape to help digital signage determine shoppers ages
February 10, 2010
Storefrontbacktalk posted this morningthat NEC Electronics Corp. is developing an audience measurement program for digital signage that estimates that ages of viewers based on aspects like hair color and ear shape.
Takeshi Yamamoto, vice president of NEC America's IT software group, is quoted in theWall Street Journalas saying that the program is pretty good at getting within 10 years of a consumer's age, that the program tracks a person's age and gender but discards the digital footage, and that the data is aggregated. This is all in an effort to quantify the medium's ability to reach specific customer demographics.
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