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NEC intros new eco-friendly sunlight-readable digital signage display

The 47-inch specialty LCD display is designed to intelligently adapt to its surroundings, offering a bright, clear image when required, without wasting energy when it's not.

December 9, 2014

NEC Display Solutions of America has launched a new digital signage display, the MultiSync X474HB, a large-screen display aimed at high-brightness environments and sunlight-proof operation.

The 47-inch specialty LCD display is designed to intelligently adapt to its surroundings, offering a bright, clear image when required, without wasting energy when it's not. Offering a brightness of up to 2000 cd/m2 – nearly three times that of most other professional large-screen displays, the company said – the X474HB is designed to be easily visible in shopping windows or cabinets for outdoor applications.

"NEC's X474HB display is designed to cope with the durability and readability challenges that often arise in sunlit areas. As such, this display is ideal for any heavy duty digital signage application that requires enhanced visual performance, flexible control and connectivity as well as long operating hours," said Keith Yanke, senior director for large-screen displays and projectors at NEC Display Solutions, in the announcement. 

Key X474HB benefits include:

• Optimal visual ergonomics are ensured with to a 10-bit color S-IPS panel, which allows for deeper blacks and better off-angle viewing;
• Direct LED backlighting and new localized dimming functionality allow for improved contrast ratio and lower power consumption;
• A Quarter-Lambda optical film is integrated to overcome polarization of light emitted by the display. This guarantees full readability in semi-outdoor installations for both landscape and portrait orientations when wearing polarized sunglasses;
• An NFC sensor is incorporated into the chassis which can be addressed via a matching app for Android devices. This will help reduce installation cost as several displays can be easily configured before they are mounted;
• Built-in OPS (open pluggable specification) option slot and expanded connectivity options, such as DisplayPort 1.2, intended to give installers flexibility and reduce overall setup time; and
• The display's combination of intelligent power-saving and thermal management features are aimed not only at reducing energy usage, but also at ensuring that the display aligns with NEC's Green Vision for sustainability and is as eco-friendly as possible.

The X474HB display is available now at an estimated street price of $4,149. The display ships with a three-year parts and labor warranty, including the backlight.