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NEC showing off retail lineup at NRF BIG Show 2016

NEC Corp. of America is set to showcase new retail solutions that integrate a wide range of NEC technologies, including point of sale, biometrics, digital signage and analytics, during the National Retail Federation's BIG Show in New York City.

January 14, 2016

NEC Corp. of America, technology provider for advanced IT, communications and networking solutions, today announced that it will feature new retail solutions that integrate a wide range of NEC technologies, including point of sale, biometrics, digital signage and analytics, during the National Retail Federation's BIG Show, Jan. 17-20 in New York City.

At this year's show, NEC said it will demonstrate integrated retail offerings combining its retail software and hardware with NEC's biometrics and display technologies. These integrated solutions are designed to bring together the best of NEC's retail, biometrics and display capabilities to capture shopper demographics and measure in-store analytics, all while leveraging the importance of in-store marketing and advertising giving retailers the information needed to provide a more personalized shopping experience in their stores, according to the announcement.

NEC's Stanchion 3.0 retail suite includes hardware, software and services to enable store managers and staff greater access to data, improved communications and increased productivity within their store environments, the company said.

One of the biometrics-based solutions that NEC will be demonstrating is NeoFace Engage, which incorporates interactive digital signage with facial recognition technology. Retailers can benefit by being able to tailor in-store advertising based on age and gender using real-time content to market products and educate shoppers, all while capturing shopper analytics, the company said.

NEC also will demonstrate its biometrics intelligence capabilities by showing one of its newest biometrics solutions, Enterprise Video Analytics. This solution focuses on capturing age and gender analytics to track in-store shopper demographics to give retailers information for product and marketing campaigns. NEC will be showing the EVA solution integrated with its new POS during the show.

Also at the show, InPosition, a point-of-service omnichannel retailing platform offered by NEC, is a real-time direct fulfillment solution that enables retailers the ability to offer a mobile POS solution on the store floor. The mobile solution isn't limited to mobile POS capabilities; it also offers instant item look up by store staff and detailed information about products to enhance the overall shopping experience, while providing a personalized level of customer service, according to NEC.

NEC Display Solutions of America, a provider of commercial LCD display and projector solutions, also will show a selection of its display technologies designed to help retailers strengthen connections with customers, bolster brands and offer flexibility to the people installing and managing the solutions.

• NEC Display will showcase integration between NEC's POS system and Real Digital Media's NEOCAST digital signage platform to demonstrate how retailers can incorporate advertisements, in-store promotions and triggered content to enhance customer engagement, create upsell opportunities and track sales trends in the store at the point of sale.
• NEC Display's video wall solution using its X554UNS 55-inch displays will incorporate Impinj RAIN RFID technology solutions designed to show how retail stores can make a big visual impact while also creating a unique in-store customer experience.
• A new interactive kiosk will be demonstrated as well using NEC Display's 55-inch V552 display with integrated multitouch technology. This solution is intended to provide the retail industry with a cost-effective and secure way to relay important information to customers.
• NEC Display's X981UHD 4K 98-inch display will showcase rich ultra-high definition content for the retail environment.
• All Digital Signage solutions will be powered by NEC Display's new Intel Open Pluggable Specification computing solutions designed to enable easier installation, use and maintenance of digital signage.