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Navori filling up Australia's PumpTV
September 12, 2010
Navori reports that Australia's PumpTV, the country's first and only digital petrol station TV network that engages consumers with digital content and advertising each time they visit a PumpTV petrol station, manages its system using the Navori Enterprise Server and Navori Players.
The Navori solutions control the playback of the media and provide reports and status information to the PumpTV offices located in Carrum Downs, Victoria, Australia.
PumpTV delivers video content and advertising to consumers at petrol pumps in Australia through 19-inch, sunlight-readable LCD screens with full audio.
PumpTV currently has more than 600 screens reaching more than 2 million consumers per month across petrol stations in Sydney, Melbourne, Brisbane, Perth and Adelaide — and a newly signed partnership between PumpTV and BP will see PumpTV launch 1,200 screens across the BP network in Australia in the coming year.
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