Display Technology

National CineMedia hires Daniel Hahn as SVP, East Coast sales

National CineMedia's Noovie promotion at one of the 1,600 cinemas it services. Provided

August 26, 2021

National CineMedia, a cinema advertising network, has hired Daniel Hahn as SVP, East Coast sales, effective Sept. 1, according to a company press release.

Hahn, who will be based in New York, will oversee sales strategy and revenue growth for NCM's on-screen and integrated advertising solutions.

Hahn joins NCM from Adobe where he led sales for Ad Cloud TV, a software suite providing advertising agencies and brands the tools to develop and measure data-driven linear TV, household addressable TV, connected TV, over-the-top and cross-screen investments. Before his tenure at Adobe, Hahn spent 16 years at Discovery in various leadership positions across Discovery's portfolio of networks and digital platforms. Prior to his career in media sales management, Hahn was an agency media buyer with roles at both Zenith and The Media Edge.

Hahn holds a bachelor's degree in economics from Fordham University.

"As cinema audiences continue to come back at scale this summer, the timing is perfect for us to add more great sales leadership talent. Dan has extensive experience growing advertising revenue for a wide variety of screen formats," Mike Rosen, CRO with National CineMedia, said in a press release. "He will be instrumental in working with NCM's national advertisers and their agencies as they once again include the big screen in their premium video mix while extending brand awareness beyond the cinema using our integrated advertising products."

NCM's cinema advertising network engages audiences at more than 20,600 screens in over 1,600 theaters in 190 designated market areas. NCM, based in Centennial, Colorado, was formed in 2002.