Display Technology

NASCAR teams with Samsung on race control room installation

Photo courtesy of Samsung/NASCAR

February 3, 2025

NASCAR and Samsung, in a multi-year partnership, will outfit NASCAR Productions' remote race control room in Concord, North Carolina with an innovative installation of Samsung's The Wall.

Measuring 32 feet wide and nine feet high, The Wall will provide race officials with unparalleled views of more than 200 camera angles and real-time data points from the track, according to a press release. The control room sets the stage for NASCAR to remotely officiate races during the 2025 Cup Series.

Samsung, now a NASCAR technology partner, will provide cutting-edge digital displays to elevate the NASCAR fan experience, racing operations and enterprise processes. NASCAR is an acronym for the National Association for Stock Car Auto Racing and NASCAR has three national series that it sanctions for racing.

Housed in the 58,000 square-foot production facility, The Wall allows officials to review comprehensive, real-time video, audio and data from the track and remotely officiate races.

During races, up to 24 officials in the room will use The Wall as their primary screen to access replays from the SBG Sports Software system, capable of aggregating up to 200 camera angles, all driver audio and voice-to-text transcription of team radio transmissions.

"Our indoor LED displays and monitors will help NASCAR fuel a new era of race-day precision from the first lap to the final stretch," David Phelps, head of the display division, Samsung Electronics America, said in the release. "With superior visuals and real-time data, officials will experience unmatched clarity and insight into every moment of each race—offering a level of visibility that surpasses what they could see on-site at the track. This is just the beginning of our partnership as we help to pave the future of motorsports."

The Wall's large-scale display provides the officials with a real-time view of information as drivers make their laps and pit stops. The screen will showcase a variety of data, including feeds from onboard cameras, Engine Control Units, optical tracking cameras, Pit Road Officiating systems and official cameras positioned at the pit, start and finish lines, restart zones and other key locations.

Officials will use a range of Samsung monitors to gather and analyze insights, including 25 models of the 27-inch ViewFinity S6 high-resolution monitor and seven models of the 49-inch Odyssey G9 monitor. The ultra-wide, curved Odyssey G9 monitors offer extensive screen real estate for officials to simultaneously view and assess multiple data sources, enhancing their ability to efficiently support track operations.

"Remote Race Control will give NASCAR officials unparalleled views of more than 200 camera angles with multiple data points from every car that were previously not available," Steve Stum, NASCAR vice president of operations and technical production, said in the release. "It will also allow us to make competition calls faster and more accurately than ever before to ultimately help improve the product."