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NanoLumens takes diners at charity event 'under the sea'

March 23, 2012

NanoLumens announced that it is deploying its lineup of flexible LED displays in "a totally new environment" at this year's DIFFA "Dining by Design" tour that opened yesterday and runs through March 26 in conjunction with the Architectural Digest Home Design Show at Pier 94 in New York City.

Luxury multifunctional furniture systems retailer Resource Furniture partnered with New York interior designer MarieAiello, of Marie Aiello Design Studio, to transform her dining environment into a "Bioluminescent Evening at Sea" using a NanoLumens LED display that surrounds diners with high-resolution video content specially produced for the exhibit by PixelFire.

According to NanoLumens President and CEO Rick Cope,  the massive 4 mm pixel pitch display measures 7.5 feet tall by 17.5 feet wide with a 90-degree concave curve in the middle. The display's diagonal measurement is approximately 19 feet and features the company's high contrast, tough-face LED boards, which are designed for use in high traffic areas. These boards protect the display from being damaged by people touching the display, bumping into it, or other potential mishaps. The NanoLumens display actually forms two walls of Resource Furniture's dining exhibit.

"One of the many benefits of this technology is that it can be viewed in close settings without diminished picture quality or blurring," Cope said in the announcement. "This unique feature has allowed us to present the content created by PixelFire in a way that brings to life, through a dynamic, multi-media presentation, the sense of pure luminescence as experienced by the designer while swimming in the waters off of Cartagena, Columbia."

According to designer Marie Aiello, she chose the NanoLumens display for her exhibit because it allowed her to express her creativity without posing any obstacles.

"The display is simply an amazing work of art in and of itself," she said. "It can be made to conform to any exhibition environment, and the brilliance of the screen resolution is simply stunning, and bathes our diners in an ethereal glow. For this exhibit, the display literally became an extension of my imagination."

DIFFA (Design Industries Foundation Fighting Aids) is, according to the announcement, one of the largest funders of HIV/AIDS service and education programs in the U.S., and it holds its Dining by Design tour each year to create spectacular, over-the-top dining environments.

Read more about digital signage display technology.