News

MxN Middle East installs digital signage, queue management for AMLAK Finance offices

May 21, 2009

DUBAI, U.A.E — MxN Middle East has announced the completion of the last phase of installation on a queue management and digital signage system for AMLAK Finance PJSC in its Dubai and Abu Dhabi Sales Offices. This solution allows for a fully managed digital signage network that includes product announcements and advertisements as well as a queue system all in one screen. MxN was appointed to provide a total solution including hardware, software, installation, content development as well as the management of the network.

"We take great pride in the rollout of our digital Signage and queue management system," said Adnan Edris Alawadhi, executive vice president, retail, for AMLAK Finance PJSC. "It allows us to provide up-to-date, relevant communications and advertising that makes an impact while our customers are waiting for their turn to be served.  We believe that this is the best solution rolled out in the region and positions us as a leading finance house in the use of technology for advertising and communication purposes."

The newly installed queue management and digital signage network comprises multiple screens in each branch. There is also a touchscreen for the dispensing of queue tokens. Once a customer has been served there is a small touchscreen at the counter that allows the customer to do a satisfaction survey which is tied to the token. This allows for a linking between the customer satisfaction survey and the queueing data for proper assessment of the customer experience. The aim is to not only manage the queue but to give information about the customers wait and their overall experience. 

"Prior to the launch of the digital signage network there was really no solution for the speedy and high quality deployment of ads in AMLAK Sales offices and no way to manage the queue or measure satisfaction of our customers," said Alawadhi.