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Muzak to sponsor official blogger lounge at DSE

February 15, 2010

Sensory branding firm Muzak has announced that Sight, Muzak's digital signage business unit, will be in attendance at this year's Digital Signage Expo and will sponsor a Blogger Lounge for press and bloggers.

"Last year's booth was great," said Sight director Jon Luther. "But we realized that many attendees were pretty tired from standing for hours — and that they're also avid bloggers who couldn't wait to crack open their laptops."

To enhance the DSE experience for those in attendance, the Muzak Sight team is encouraging bloggers and industry experts to visit the lounge, located on the show floor at booth #1242 near the lunch and learn area, for free WiFi, comfortable seating and music. The Sight team will be available to discuss how Muzak is fusing digital signage with other compelling sensory branding techniques.