News

Movistar calling on digital signage, kiosks to upgrade customer experience

Telefonica-owned South American communications network Movistar is rolling out Zytronic Projected Capacitive touch sensors to deliver an interactive multimedia experience at stores and kiosks in South America, according to an announcement from Zytronic.

November 25, 2015

Telefonica-owned South American communications network Movistar is rolling out Zytronic Projected Capacitive touch sensors to deliver an interactive multimedia experience at stores and kiosks in South America, according to an announcement from Zytronic. PX Group, a regional interactive retail specialist, designed the store layouts and kiosks, and is building the hardware. 

According to the announcement, PX Group created a completely new concept for flagship Movistar stores featuring a touch video wall with three 50-inch or 46-inch touchscreens allowing customers to browse while they are waiting, as well as a kiosk with a full product catalogue using a 40-inch screen. The design for the store and all the hardware were created by PX Group, and all the screens are implemented using Zytronic's latest, rollable ZYFILM Multitouch Projected Capacitive Technology. The first stores, in Santiago, Chile, and Asia, Peru, are now complete and the plan is to roll out the concept to a further 25 stores nationwide.

In addition, PX Group is creating new self-service kiosks for Movistar, which are located at 50 malls around the country. As well as mobile phones, Movistar offers TV, Internet and home phone services. Customers can access their accounts and upgrade their service at these kiosks. Zytronic said the kiosks are proving popular – with PX Group reporting more than 150,000 consultations per month.

"Movistar wanted to create an exciting digital experience for its customers in locations that see very intensive use," said Anneliese Schemke, sales and innovation manager at PX Group, in the announcement. "This project makes very exceptional demands on the touchscreens. We chose Zytronic ZYFILM because of its accuracy and speed of response as well as its durability."

Zytronic's ZYFILM is a flexible polyester touch foil suitable for temporary, semipermanent and permanent touch applications depending on the method of lamination used when applying to the substrate material. In conjunction with Zytronic's 5-ms-response-speed multitouch controllers, the foils are capable of detecting more than 40 simultaneous touchpoints through a glass thickness of at least 10 mm, the company said. Mounted on the rear of a protective substrate the projected capacitive sensor is built to be highly resilient, requiring only a one-time calibration and very little maintenance through absence of drift.