DOOH Advertising

Moving Walls teams with Cedara on sustainable initiative

Image courtesy of Moving Walls

May 1, 2025

Moving Walls has partnered with Cedara to provide carbon measurement and optimization capabilities to the DOOH advertising sector.

The goal is to empower brands and media owners to make more sustainable choices on a global scale, according to a press release.

Through Cedara's Carbon Intelligence Platform, Moving Walls can offer a solution that allows media owners, agencies, and advertisers to track carbon emissions at every stage of the DOOH campaign lifecycle.

A growing global concern about environmental impact has ignited a widespread demand for more sustainable advertising solutions.

"Sustainability is no longer a choice; it's a necessity," Srikanth Ramachandran, founder and Group CEO of Moving Walls, said in the release. "Moving Walls' platform leverages proprietary DOOH data to maximize campaign impact. By integrating Cedara's carbon ratings, we now enable advertisers to measure, reduce, and offset emissions for every campaign — turning sustainability into a measurable and offset able performance metric."

The platform follows the globally recognized Ad Net Zero Global Media Sustainability Framework standard to provide an in-depth analysis of emissions across the entire media supply chain.

"We are thrilled to collaborate with Moving Walls, a trailblazer in digital media solutions," Steve Alpe, director of partnerships, APAC of Cedara, said in the release. "Together, we are accelerating the transition to a sustainable future in OOH advertising, enabling brands to make conscious decisions that minimize environmental impact while still achieving their business objectives."

Moving Walls is a media technology group with a presence across four continents and seven markets. The company operates Moving Audiences, a multi-sensor approach to location-based media measurement. It processes more than 10 billion data points and measures more than 100,000 media sites across the globe.

Cedara, The Carbon Intelligence Platform, enables media companies to measure and reduce carbon emissions across their operations and advertising campaigns.