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Moving Walls Group acquires Adarth to grow Indian media market

Photo: Adobe Stock

January 30, 2026

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Moving Walls Group, which provides software and solutions for out-of-home and retail media, has acquired Adarth, an India-based OOH SaaS company, to strengthen its presence in the high-growth Indian media market.

Founded in 2021, Adarth offers a cloud-native SaaS platform tailored for OOH media owners, including AI-powered inventory management and workflow automation, according to a press release.

Through the acquisition, Adarth clients will gain access to Moving Walls' full-stack OOH automation platform, offering advanced capabilities in planning, measurement and programmatic activation.

"India is one of the world's fastest-growing OOH markets, but it remains highly fragmented. Adarth has demonstrated an incredible ability to digitize workflows for local media owners and
bridge this fragmentation with purpose-built tools," Srikanth Ramachandran, founder and Group CEO of Moving Walls, said in the release. "We are excited to welcome the Adarth team and their clients to our platform and ecosystem."

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