Retail

MobileFuse, Ibotta partner to target consumer shopping habits

Provided

August 11, 2021

MobileFuse, an in-app, CTV and DOOH advertising platform, has formed a partnership with Ibotta, a cash back rewards platform in the U.S., to combine Ibotta's shopping data with mindset targeting to create a solution for clients, according to a company press release.

The mindset targeting solution analyzes real world signals to know when consumers are most likely to be impacted by a brand's message. It applies context to each ad request, utilizing a series of data points that provide clients with an understanding of consumer mindsets and receptive moments.

"This strategic partnership provides our clients with unique targeting and audience engagement capabilities. We're in a strong position to offer deterministic purchase segments augmented by receptive moments so our clients can activate campaigns with confidence across our diverse exchange," Ken Harlan, founder and CEO of MobileFuse, said in the release. "Together, we're helping marketers and the brands they serve better engage desired consumers in a more personalized way."

This solution incorporates Ibotta's first-party deterministic audience segments, enabling marketers to not only serve ads during key receptive moments, but also to audiences that have made verified purchases.

"We are excited for MobileFuse's clients to see the benefits of this combined partnership," Thomas Benedict, SVP, data and media at Ibotta, said in the release. "Deterministic purchase data is the best truth set to build activation solutions on top of."

Founded in 2009, MobileFuse is headquartered in New York City and has offices throughout the U.S.

Launched in 2012, Ibotta is headquartered in Denver.