Display Technology

Miromar SET launches OOH company Enhance Outdoor

Photo: iStock

August 4, 2021

Miroma SET, an audience and customer amplification company servicing sports, entertainment and tech markets, is launching an OOH specialist brand, Enhance Outdoor, according to a company press release.

Enhance will work with sister agencies Dewynters, Wake the Bear and Sold Out in the U.K., and SpotCo in the U.S.

"Miroma SET has taken the strategic decision to appoint Enhance as its in-house global OOH media specialist across the group," Paul Summers, Miroma SET COO, said in the release. "Enhance will service Miroma SET's agencies and deliver market leading outcomes for their clients by challenging the status quo and delivering upon their core proposition which is to intensify, increase, or further improve the quality, value or extend their clients marketing spend."

Servicing Miroma SET's sports, entertainment and tech client base, which includes Live Nation, AEG Presents, IMG, MasterClass and Simba, Enhance will combine strategy and creativity with technology and data to target and enhance consumer experiences in OOH environments. The new company will focus particularly on driving innovation, digital solutions and building addressable audiences, with an emphasis on measuring performance and delivering outcomes, according to the release.

"Outdoor advertising has undergone a meteoric shift in recent years, with innovation being driven both by media owners and the supporting martech sector," Lord Michael Grade, chairman of the board of Miroma SET, said in the release. "Enhance will work with them to bring brands closer than ever to audiences and their passions."

With offices in London and New York City, Miroma SET has over 100 years of experience in has worked with brands in sports, entertainment and technology.