News

Mirada Media to manage Quebecois co-op digital signage network

July 19, 2010

"It was important for us to boost our message frequency and printed material does not always give us this flexibility," said Paul Rondeau, merchandising director at FQCMS/COOPSCO. "The Web is good for us, but we must wait for customers to come visit us. On the other hand, the electronic displays have the reverse effect. We can blast messages to our customers and provide support to our website." Rondeau added that COOPSCO's "first goal is to have the opportunity to advertise products quickly and in a visually dynamic way. By installing a digital signage system, we have managed to better inform our customers with a very short turnaround time. On the client side of things, we're realizing that the signage interests them and that they're eager to know about new promotions. It's a good way to capture their attention." While digital signage is used primarily to promote products and specials, a significant part of the content for the COOPSCO network is dedicated to informing members about the cooperatives' events, initiatives and profit-sharing program. Mirada Media will be including the functionality developed for COOPSCO into the next release of its flagship ChannelView digital signage software offering, slated for the fall.