October 26, 2010
Zurich, Switzerland — Digital signage multimedia platform and media distribution solution provider Minicom Digital Signage and Reed Exhibitions Germany, the organizer of the viscom exhibition series, have announced that they will organize the Digital Signage Expert Tour at viscom Frankfurt 2010, on Nov. 4-5.
"This cooperation with Minicom Digital Signage's Expert Tour perfectly complements our supporting program 'Digital Signage Days,'" said Petra Lassahn, viscom event director. "The Digital Signage Expert Tour gives viscom's participants the opportunity to experience practically what has been learned before in theory and to discuss issues directly with the exhibiting companies."
The Digital Signage Expert Tour is an educational framework designed to help visitors understand the full digital out-of-home experience on the show floor. This free tour will provide an overview of selected exhibitors, following the path of the digital signage supply chain from content creation to measurement, outlining how they fit into the overall digital signage puzzle. To participate in this free tour, participants can register by going to the Minicom website. The tour will start in hall 3.0, stand No. H23.
"After the successful Digital Signage Expert Tour we performed last year at viscom 2009 in Düsseldorf, we will offer this year again a tour to present the digital signage ecosystem at viscom 2010 in Frankfurt," said André Koitzsch, Minicom Digital Signage sales director for Germany. "The tour will focus on major players of the digital signage industry and will give interesting insights by looking behind the scenes of major milestones to build a professional digital signage installation."