DOOH Advertising

Midtown Financial, Daktronics team with Branded Cities for NYC LED

Provided by Daktronics.

December 28, 2022

Daktronics, a digital signage and AV manufacturer and fulfillment firm, and Branded Cities, a global out-of-home advertising company, have teamed up to renovate the digital display space outside the Midtown Financial building at 3 Times Square in New York City, according to a press release.

The installation of two vertical, high-definition LED screens mark a 40% increase in total screen size over the previous installation, measuring in at over 10,000 square feet in screen space.

"We are excited to have lit up our new Midtown Financial digital spectacular in the heart of Times Square and pleased to have partnered with Daktronics on this project," Vaibhav "VG" Gupta, president and COO of Branded Cities, said in the release. "The quality of the Daktronics product will ensure that the Midtown Financial will be the key focal point in Times Square's southern bow-tie for years to come."

"This iconic display is positioned directly outside our office window across 43rd Street in Times Square," Jeff Everson, director of NYC spectacular projects at Daktronics, said in the release. "It's incredibly exciting to come into the office every day and see what new brand activations are taking over this digital landmark at Midtown Financial."