Display Technology

Miami Terminal home to smart glass projection display

Photo provided by Gauzy

April 21, 2025

Gauzy, a provider of light and vision control technologies, has debuted a 11,000-square-foot smart glass projection display in the MSC Terminal in Miami, Florida.

The smart glass covers 75% of the terminal's façade and will be visible to an average of 42,000 passing vehicles each day, according to a press release.

During daylight hours, the glass remains transparent, allowing natural light and views of Biscayne Bay. At night, the façade transforms into an expansive digital art display by artist Danielle Roney that draws real-time data, including tides, current and weather patterns, from the National Oceanic and Atmospheric Administration to generate an animation of the marine environment.

"We're thrilled to work with MSC and Fincantieri Infrastructure, world leaders and amongst the largest players in the cruise industry to bring this unique, interactive experience to life in Miami. This project serves as a stage to show how built spaces, especially in travel, can be enhanced with Gauzy's smart glass technologies," Eyal Peso, CEO of Gauzy, said in the release.

The smart glass serves both a functional role and an artistic one, offering a unique solution where digital displays can qualify toward the percentage of project value typically allocated to public art under city planning regulations.

The global facade glass market is projected to grow to $412.16 billion by 2032 while the transparent display market is expected to reach $38.28 billion by 2032.