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Mesmerize partners with Pharmacy Health Network for OOH at pharmacies

April 25, 2019

Mesmerize, an OOH media company, has partnered with Pharmacy Health Network, an OOH digital network, to help educate and advertise customers at pharmacies. As part of the agreement, Mesmerize will serve as the exclusive sales and marketing representative for PHN, according to a press release.

Mesmerize will leverage its relationships with advertisers and agencies to help sell advertisements and deliver better customer engagement at point-of-care.

"The Pharmacy Health Network team will be working in the background for seamless execution as we continue to grow our footprint of retail pharmacy locations, manage industry-leading ad technology and create new location-based experiences such as our digital shelf talkers and interactive product coach, HealthTouch," said Ian Stone, president and chief experience officer,of Respario, the parent company of PHN.