Retail

Mesmerize adds TVs to 165 Giant Eagle pharmacies

September 2, 2021

Mesmerize, an OOH media company specializing in patient education at the point of care, has expanded its pharmacy network to include 165 Giant Eagle Pharmacy locations, which will include a line of digital TV screens, according to a company press release.

The displays will be rolled out across Giant Eagle stores in Pennsylvania, Ohio, Indiana, Maryland, and West Virginia. Mesmerize's TV screens are being placed in the waiting and pick-up/drop-off areas of each pharmacy, providing messages for sponsors and informing patients.

Giant Eagle Pharmacy offers prescription refills, long-term care and specialty services, immunizations, and most recently, the COVID-19 vaccine. Mesmerize is working with Giant Eagle Pharmacy to keep customers informed of the latest pandemic information and provide the community with reliable information regarding the COVID-19 vaccine. The network features content from Mesmerize's patient education library combined with Giant Eagle branded content, including cooking segments, information about home healthcare products, and key pharmacy services.

"As a company committed to patient care and customer service, Giant Eagle Pharmacy believes that it is our duty to keep our communities safe and healthy, especially as we navigate the COVID-19 pandemic together," Jim Tsipakis, EVP of pharmacy at Giant Eagle Pharmacy, said in the release. "We are grateful to be able to provide our communities with reliable access to dynamic health and wellness content and our partnership with Mesmerize allows us to connect our customers with valuable COVID-19 information and educate them on general health and wellness information, immunization services, healthy recipes, and Giant Eagle Pharmacy services."

Giant Eagle Pharmacy has access to Mesmerize's digital signage studio and has worked with Mesmerize to create custom screen layouts with Giant Eagle Pharmacy branding, as well as custom messaging educating customers on Giant Eagle products and pharmacy services. Messaging is designed to drive customer engagement and encourage shoppers to have conversations with the in-store pharmacist and staff.

"Mesmerize's point of care network is designed to connect patients to valuable information and resources that empower them to proactively manage their health and encourage them to initiate a conversation with their healthcare provider," Craig Mait, Mesmerize president and CRO said in the release. "Mesmerize is proud to be a part of Giant Eagle's communication efforts and looks forward to continuing our partnership as we grow across their network of locations."

Mesmerize, founded in 2006, is headquartered in New York City.

Founded in 1931, Giant Eagle has grown to more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.