News

MediaTile launches cellular digital signage in Africa

July 17, 2007

JOHANNESBURG, SOUTH AFRICA — MediaTile announced that its African distributor Tactile Technologies has released the MediaTile Cellular Digital Signage product line, named Digital-Sign-In-A-Box, for immediate delivery across Africa.

"We are extremely excited about bringing the tremendous communication advantages that MediaTile digital signage solutions provide to both businesses and consumers to Africa," said Mauro Mercuri, general manager of Tactile Technologies and exclusive MediaTile business partner for Africa. "With our business partner Vodacom we have eliminated virtually all of the technical barriers associated with IP-based digital signage networks and thereby opened the market to far more businesses."

In June, Tactile Technologies announced that it had secured an agreement with Vodacom Business Solutions, a division of Vodacom South Africa, to accelerate the market adoption of networked digital signage deployments and direct broadcast networks. The agreement enables both companies to team up and offer cellular-based digital signage solutions to retail chains, product vendors and advertisers.

MediaTile Digital-Sign-In-A-Box displays are configured by simply plugging them into a standard power outlet. MediaTile displays instantly connect over the Internet using Vodacom mobile 3G/GPRS services, and are individually or collectively controlled through a secure Web-based portal. MediaTile displays are available in 19-, 32-, 42- and 47-inch HD LCD sizes, including touchscreen configurations. Also available is a separate component player that can be connected to almost any pre-existing display.