News

McDonald's adds digital signage to Philippines stores

September 13, 2006

KUALA LUMPUR, Malaysia — McDonald's locations in the Philippines have added digital signage systems, built on the Scala InfoChannel platform and implemented and managed by Globaltronics Inc.

McDonald's digital signage network runs in most of its outlets, spanning across the Philippines archipelago from metro Manila to Cebu and Davao City. Geographically, Globaltronics also covers outlets from Central Luzon down to the Visayas and Mindanao islands. Most of the fast-food outlets are equipped with a 42-inch plasma screen (several locations have two screens installed) positioned mainly at or near the counters in the store and driven by one Scala InfoChannel Player. Currently the Scala InfoChannel is deployed in 32 locations, with another 118 locations to be deployed by the first quarter of 2007. The digital content for all locations is developed and managed by Globaltronics, and remotely controlled from the Globaltronics network operations center. The content is updated an average of twice a week or as frequent as necessary for the entire network, selected outlets or sometimes specific individual outlets. The rich media content includes McDonald's marketing and product collaterals, product promotions, video commercials and special announcements. Further revenue is generated from the sales of advertising space to McDonald's business partners as well as third-party advertisers. The management and control of the digital signage network is supported by an infrastructure comprising a proxy server installed at McDonalds' main server that is used to distribute the content on McDonalds' WAN system. A 256Kbps VPN connection links Globaltronics with the proxy server at McDonald's headquarters. Globaltronics selected the Scala Infochannel suite as the preferred tool-of-choice for the digital signage network mainly because of its network management capabilities and the versatility of the display output in addition to its ease of implementation and operations.