News
Marketing heavyweight joins rVue board
July 28, 2010
RVue Holdings Inc., the parent company of digital out-of-home demand-side platform creators rVue Inc., today announced the appointment of OmniCom's Robert "Bob" Chimbel to its board of directors.
The announcement follows news of the strategic alliance between rVue and OmniCom's TracyLocke, a marketing solutions company formerly headed up by Chimbel.
The announcement says that Bob Chimbel was selected for rVue's board based on his track record of leading advertising agencies representing world-class brands to unprecedented success.
For the last decade Chimbel has held several high-level executive positions for Omnicom Group Inc., and since January 2006 he has served as CEO of The Component Group, a consortium of marketing communications companies that he created.
The Component Group consists of three interrelated marketing companies, each with a specific area of expertise: UPROAR!, now a pre-eminent kids, "tweens" and teens advertising and marketing company; The Launch Point, a new product design and development group and business innovation consultancy; and Encircle Marketing, an agency that targets emerging and re-emerging brands, primarily for private equity firms.
Early last year DDB Worldwide, a division of Omnicom, tapped Chimbel to head up a new division to develop branded entertainment and branded content properties, DDB Entertainment Group. He also oversees The Ant Farm, a Los Angeles entertainment company specializing in advertising and marketing for film, television and digital games, and Red Urban Digital, a diverse interactive agency with a specialization in developing and implementing social media initiatives.
Prior to his roles at Omnicom, according to the release, Chimbel spent his career at companies like Digitas, Leo Burnett and Hasbro.
"Bob Chimbel is a key addition to the rVue board of directors as he brings keen insights into the needs of powerhouse ad agencies and advertisers that come from an undeniable track record of success at the highest agency level," rVue Holdings Inc.CEO Jason Kates said. "I look forward to working even closer with him as we continue to pursue the exciting market opportunities that lie ahead."
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