News

March Madness catches digital signage fever

March 26, 2013

Cowboys Stadium in Arlington, Texas, home of the NFL's Dallas Cowboys, already is famous for its digital signage, particularly its giant midfield scoreboard. But for this year's NCAA Men's Basketball Tournament South Regionals the stadium is adding even more digital signage, another giant LED display from Argyle, Texas-based GoVision.

The South Regional is a precursor to the 2014 NCAA Men's Final Four, also scheduled for Cowboys Stadium, according to the announcement from GoVision.

GoVision, a supplier of customized modular LED walls and turnkey mobile LED units, has constructed and suspended a giant four-sided LED screen directly beneath the iconic, world-record-sized screen that dominates the stadium's interior. The slightly smaller structure will enable fans sitting courtside during the basketball tournament to see the video boards, as well as a scoreboard that will be integrated into the top of the video on each screen. Fans watching at home will also be able to see GoVision's giant screens.

The modular video wall is comprised of matching 17.8-foot-by-40.4-foot screens paired with twin 15.1-foot-by-18.6-foot screens, all constructed out of Panasonic Impact 8mm LED panels. The Panasonic tiles offer high image clarity, high resolution, wide viewing angles and 6,000-nit brightness.

"With the Final Four headed to Arlington next year, GoVision is ensuring that every fan in the stadium can have the ultimate viewing experience, including those sitting down by the court," said Chris Curtis, CEO of GoVision LP. "The LED structure we built is huge by any standards, but is especially eye-popping as it hangs just below the granddaddy of them all."

Learn more about LED digital signs.