Hardware
Manhattan bank unveils curved LED wall in flagship branch
February 8, 2023
Valley Bank, a regional bank, has added digital flair with a curved LED wall at its flagship Manhattan branch on Fifth Avenue in New York, according to a press release.
Featuring a curved PixelFlex dvLED screen, the video wall features curated visual content; the installation content creation and deployment was fulfilled by Adrenaline, an end-to-end brand experience firm focusing on the financial industry.
"This extraordinary installation will elevate the Valley Bank brand and increase our visibility and awareness in New York City," Mark Beausoleil, EVP at Valley Bank, said in the release. "As a customer-focused bank, our mission is to support the communities we serve, and we want people who pass by our flagship NYC branch to connect with Valley."
"This flagship branch digital activation includes numerous high-profile elements for engaging customers inside the branch, as well as reaching new prospects outside," Jerry Reese, group account director at Adrenaline, said in the release. "The visual centerpiece of the branch is the 70-foot by 6-foot, 420-square-foot LED wall with its eye-catching 90-degree curve, a truly unique configuration and display."
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Provided by Adrenaline. |
