News

Maldron Hotels use digital signage to re-brand new hotels across Ireland

August 4, 2009

Having acquired nine hotels from the Choice Hotel Group, Maldron Hotels in Ireland was looking for digital displays in its reception areas to reinforce brand messaging. Important to the hotel was that the messages were clear, concise and consistent.

The hotel group also wanted a certain amount of functionality from the signage network, including wayfinding that could point patrons to meeting rooms or other hotel facilities located at a distance from the central hotel lobbies. In addition, a notice board was needed to inform guests about events, menus, special offers, etc.

Maldron chose to use ONELAN's Net-Top-Boxes (NTBs), which allow a screen to be divided into different zones, and support different media formats such as live TV feeds, RSS feeds, animations, still images and audio.

The screen uses vary from hotel to hotel depending on each hotel's facilities, but the overall branding remains the same.

"In addition to managing the day to day signage needs of our hotels, ONELAN allowed us the opportunity to communicate to guests the re-branding to Maldron Hotels in a clear and consistent way," said Anthony Murray, Group IT manager, Maldron Hotels.