DOOH Advertising

Make A Wish, Lamar announce pro-bono DOOH partnership

Courtesy of Adobe Stock.

March 9, 2023

Lamar has announced its partnership with the Make-A-Wish charity as its selected 2023 In-Kind partner, according to a press release.

Lamar has pledged more than $1 million of DOOH advertising space over the next year for the charity, including fundraising and awareness-raising campaign content. The deal also includes volunteer work from Lamar employees in various shared communities.

Make-A-Wish has granted over 360,000 wishes to children with critical illnesses since its founding in 1980.

"Through Lamar's incredible generosity, the visual impact of a wish will be prominently displayed for communities nationwide — reminding them of the hope a wish can bring to children battling critical illnesses," Leslie Motter, president and CEO of Make-A-Wish America, said in the release. "Our partners' contributions to our mission play a critical part in enabling us to continue granting life-changing wishes for children facing unimaginable challenges."