News

Lyle Bunn, CETW unveiling SPEED II digital signage training

March 6, 2011

Bunn Co. and Customer Engagement Technology World (CETW) today announced that SPEED II, the latest update to Lyle Bunn’s well-known SPEED digital signage training program, will be exclusively unveiled and delivered at CETW in San Francisco, April 27-28.

"SPEED II illuminates the latest strategies and tactics in the ever-changing world of digital screenmedia, which makes this freshly-updated program a key component of CETW's educational content for digital signage, digital place-based media and digital-out-of-home media," CETW general Manager Lawrence Dvorchik said in the announcement.

The SPEED II program outlines strategic approaches designed specifically for organizations that have already deployed dynamic signage and seek to refine and validate investment prior to proceeding to possible next steps.

"The SPEED digital signage training program, which has been presented to more than 2,000 end-user and supply professionals, has provided the foundation for these individuals and teams to establish true planning networks," said Lyle Bunn.

According to Bunn, SPEED II explores and outlines next steps by providing the necessary framework to better plan new projects while also providing the framework for ongoing and periodic performance review.

"The planning guidelines provided by SPEED helped end-users to advance their projects in a manner that was well-positioned to succeed," he said. "Market developments related to technologies, advertising and sponsorship, as well as content approaches for example, offer improved strategies to dynamic media network operations. SPEED II delivers this next level of network operations, supply planning and training."

The SPEED II Dynamic Media Program, which will replace SPEED, includes a much broader range of best practice examples and continues to be an in-depth and practical "how-to" program designed to optimize networks with inherent operational efficiencies, Bunn said.

Admission to SPEED II will be included with full CETW conference passes, which are complimentary to qualified attendees. Bunn will introduce his new and improved SPEED II program to audiences as a two-part series at CETW San Francisco.

Part One will address digital signage as an enterprise media, covering a range of key topics:

• The Value Proposition of Digital Signage
• Dynamic Place-Based Media as a Communication Tool
• Communication Objectives
• Technology Infrastructure
• Content Development (“Feeding the Beast”)
• Success Strategies for Advancing the Project
• Defining and Designing the Digital Signage Network
• Network Financials Including Costing

Part Two is targeted specifically for out-of-home digital media networks and all those interested in using digital media as an enterprise, covering several key topics:

• Advertising and Sponsorship Revenue Achievement
• Content Strategies and Tactics
• The Best Sources for Additional Information

For more information visit the CETW website or contact Dvorchik at lawrence@jdevents.com.