News

Lumo Digital Outdoor selects Ayuda to power DOOH platform

September 12, 2018

Lumo Digital Outdoor has selected Ayuda Media Systems' platform to power its DOOH services. Ayuda will provide digital scheduling, sales, back-office operations, data collection and dynamic content management for the company, according to a press release.

"Ayuda's dynamic content management capabilities make it easy for us to use data to automatically deliver targeted campaigns to the right audiences at the right time. Giving advertisers the ability to have brand and product messages that are much more contextually relevant is the next key driver in OOH, and Ayuda will help us deliver on this promise with ease," Jamie Snow, head of design and technology, Lumo, said in the release.

Lumo has invested in a variety of technologies including LED, and software that calculates traffic volume and offers free branded Wi-Fi, according to the release.