DOOH Advertising

Ludovic Menard named CPO at Viooh

Photo courtesy of Viooh

February 20, 2025

Viooh, a global digital out of home supply-side platform, has named Ludovic Mendard as chief product officer.

Menard returns to Viooh after almost three years, succeeding former CPO Jon Block, who left the business at the end of 2024 after nearly five years in the role, according to a press release.

Menard will be responsible for driving the vision, strategic direction and roadmap for all products and data within Viooh's ecosystem and will report to CEO Jean-Christophe Conti.

"We're pleased to welcome Ludo back into the Viooh family. An experienced pair of hands, he was with us at the very beginning and it's great to once again tap into his expertise at this next exciting stage of Viooh's evolution," Conti said in the release.

Menard joins from Teads where he held the position of VP product, prior to which he worked at Viooh for four years as vice president of products and spearheaded the build and launch of both programmatic and direct sales products.

"It's a privilege to return to Viooh at this thrilling new phase in its lifecycle. The company has evolved from an exciting start-up to a scale-up, offering innovative and diversified monetization paths for media owners, and a raft of international programmatic DOOH opportunities for advertisers and agencies. I'm excited to begin this next chapter," Menard said in the release.