DOOH Advertising

Lucas Oil names ANC sports agency of record for visible sports signage

Lucas Oil, an American oil brand, has named ANC, a digital signage and video display solutions firm, as its sports agency of record for visible TV signage.

Image: ANC

April 29, 2024

Lucas Oil, an American oil brand, has named ANC, a digital signage and video display solutions firm, as its sports agency of record for visible TV signage, according to a press release.

ANC has agreed to serve as Lucas Oil's advertising sales representative and a strategic planning partner for the brand's TV visual signage across Major League Soccer (MLS), Major League Baseball (MLB), and the National Hockey League (NHL) in key markets, including Texas, Florida, California, New York, Pennsylvania, Midwest and Canada.

"We are thrilled that our long-standing partnership with Lucas Oil is positioned to grow and diversify through this strategic partnership," Jerry Cifarelli Jr., CEO at ANC, said in the release. "In this expanded role, Lucas Oil will benefit from our familiarity with their business and our unparalleled network of relationships across leagues, teams, and facilities."

"Building on our longstanding relationship with ANC, we are eager to strengthen our partnership within MLS, NHL and MLB sports and take advantage of their expertise, resources and relationships to amplify Lucas Oil's brand presence and deepen our connection with fans and customers," Melissa Wonser, VP of marketing at Lucas Oil, said in the release. "ANC shares our commitment to and passion for sports, elevating the experience for fans and creating memorable opportunities to engage with new audiences."