DOOH Advertising

Loop Media, ACTV8me announce DOOH partnership

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December 15, 2022

Loop Media, a multichannel B2B and B2C streaming and DOOH platform, has announced a partnership to distribute ACTV8me's media and marketing technology solutions across Loop Media's brick and mortar OOH client network, according to a press release, focusing on convenience store and specialty grocery store locations.

ACTV8me brings a digital toolkit designed for analytics, audience measurement and engagement solutions including the ability to add a direct-to-consumer element to ads without the need to edit creative. The system also offers a proprietary QR code system called Sequential QR Code which can provide mobile engagement opportunities, and it is designed with programmatic use cases in mind, including data-based ad-targeting based on factors like geolocation and time of day.

"This partnership is major for all stakeholders in DOOH as much as it is for Loop Media and ACTV8me," Bob Gruters, chief revenue officer at Loop Media, said in the release. "Our collective plan is to demonstrate new experiences for brands and consumers that have never been seen before in DOOH, while proving out the combined conversion power of our world-class in-business CTV network, and a sophisticated MarTech partner, ACTV8me."