Display Technology

Looking Glass Factory debuting 8K display at Tribeca Film Festival

Provided

June 7, 2022

Looking Glass Factory, a hologram production company, has unveiled a 65-inch, 8K holographic display, which will be used to showcase the first holographic film at the Tribeca Film Festival this week, according to a company press release.

The size of the display is designed for group-viewable uses, such as experiential marketing, 3D storytelling, engineering and design. The display is the fourth display in Looking Glass Factory's lineup.

"One of the most frequent questions we get asked is 'How large can these displays get?'" Looking Glass CEO Shawn Frayne said in the release. "The answer is now a ridiculously huge 65 inches, and this is only the beginning. Similar to the shift from photographs to film, radio to television, and black and white to color over the past century — the Looking Glass 65" will usher in one of the monumental shifts in how media is consumed — from flat 2D media to deeply 3D. No headset or 3D glasses required."

The display is being used by entertainment companies for both storytelling and marketing. This week, Springbok Entertainment is premiering its new film, entitled "Zanzibar: Trouble in Paradise," on the display at Tribeca 2022. The movie is the first holographic film and documentary on a Looking Glass display, as well as the first holographic movie and documentary in competition at the Tribeca Festival.

"We are thrilled to collaborate with Looking Glass on the premiere of its new and stunning 65-inch 8k holographic display," Brandon Zamel, CEO Springbok Entertainment, said in the release. "The massive increase in the size promises 3D storytellers the ideal canvas to push the boundaries of immersive experiences. This display solidifies the mainstream opportunities and applications of the immersive medium, effectively providing a missing piece of the puzzle for the industry that, in turn, will accelerate its entire growth."