News

Long Beach City College aims for eyes with Daktronics LEDs

November 30, 2010

Officials for Long Beach City College in Long Beach, Calif., are hoping to attract more attention to their campuses with new marquee video and messaging displays designed, manufactured and installed by Brookings, S.D.-based Daktronics Inc.

"We live in a world where communication is the key," Chi-Chung Keung, executive director of public affairs and marketing for the school. "These new Daktronics marquee displays will enhance our ability to effectively and attractively communicate with our students, faculty, staff and community."

The marquee located on the Pacific Coast Campus is uniquely designed, featuring the LBCC logo above a curved LED video display made up of ProPixel freeform LED sticks. Designed to be incorporated into a structure of any size or shape with video, animation, color effects, text messages and live data, the ProPixel LED elements are designed for premium viewing, using ultrabright LEDs to transform structures into vibrant displays. The display measures more than 8 feet high by 7 feet wide.

A second marquee, on the Liberal Arts Campus of LBCC, will feature a two-sided Daktronics video display, each side measuring more than 5 feet high by almost 9 feet wide. With pixels spaced at 16 mm, the display will be able to show recorded video, animations, graphics and text.

"We are excited to be involved with this project," Daktronics sales representative Marlo Jones said. "These freeform video elements allow flexibility and creativity with the marquee."