News
LocaModa lets mobile phones interact with Times Sq. Spectracolor billboard
February 19, 2008
BOSTON, Mass. — LocaModa Inc., providers of mobile and Web-based interactive out-of-home media, has announced its platform integration with Clear Channel Spectacolor's giant 40 x 40-foot digital screen in New York's Times Square location.
LocaModa's platform enables out-of-home signage to be controlled by mobile consumers and visible from the Web.
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LocaModa's Jumbli game on display in Times Square. |
The first LocaModa application on Spectacolor's Times Square screen is Jumbli, a text messaging word game. Players who submit the highest scoring words from their mobile phones see their names on the screen. Spectacolor is running the game twice every hour.
"We are very excited to be extending Spectacolor's reach to both mobile and Web consumers; potentially, millions of people can engage with the same content as being displayed in Times Square. This is yet another step in what we call The Web Outside," said Stephen Randall, CEO, LocaModa.
The Jumbli game on the Times Square screen is also playable from www.jumbli.tv. Winning words played from the Web will also be displayed in Times Square. Jumbli and any of LocaModa's other interactive applications can also incorporate advertisers' branding elements.
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