Retail

Lightbox OOH Video Network transforms vacant retail windows into digital signage

December 16, 2020

Lightbox OOH Video Network has announced its Lightbox Unlimited solution, powered by FrontRunner Technologies, that turns empty retail window fronts into digital signage. FrontRunner will provide its projection, audio and light recognition platform to deliver digital signage content, according to a press release.

"The windows of empty retail shops around the globe are quickly becoming immersive canvases, changing the future of public space," Nathan Elliott, founder and CEO of FrontRunner, said in the release. "Lightbox Unlimited, powered by FrontRunner Technologies, will digitally transform how we interact with new age media on a large scale, during this period of accelerated change. Together with the incredible Lightbox team, we look forward to providing unique windows of opportunity for advertisers, brands, landlords and retailers who are looking at consumer engagement differently."

With this platform, retailers can turn empty space into full-motion digital displays in the U.S., Canadian and Mexican markets.

"Lightbox Unlimited means just that - no idea is too big for this canvas, and the canvas itself can be virtually anywhere with inspiring and beautiful messaging," Greg Glenday, CEO of Lightbox, said in the release. "There is really nothing that compares in the advertising and media landscape, and I am so proud to be working with the talented FrontRunner team to add further strength to Lightbox's product mix."